About Pinkaew Group
A Place Where Financial Learning Moves at Your Pace
We founded Pinkaew Group on a simple belief: that careful financial planning should feel like shelter, not pressure.
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How Pinkaew Group Began
Pinkaew Group was established in Chonburi with one clear aim: to offer financial education that genuinely fits the lives of people in their forties and beyond. Our founders had seen too many people approach retirement with more questions than answers — not from any lack of intelligence, but from a lack of patient, plain-spoken guidance.
We began with small workshops at a borrowed meeting room near Sukhumvit Road. Participants appreciated the slow pace, the absence of pressure, and the way sessions were anchored in real Thai financial circumstances rather than abstract textbook examples.
Over time, those early workshops grew into a structured programme series. The warmth and care that shaped those first sessions remain at the heart of everything we do today.
Our Mission
Quiet Shelter for the Years Ahead
Our mission is to help midlife learners across Thailand build a clearer, calmer relationship with their finances. We believe this should happen without urgency, without jargon, and without making anyone feel behind.
Every programme we design is built around the reality that our participants have full lives — families, responsibilities, and a desire for steadiness rather than excitement. We hold that carefully in mind at every stage.
8+
Years of courses
600+
Participants served
3
Programme tiers
4.8
Average rating
The People Behind the Work
Our Team
A small group of educators and planners who care deeply about clear communication and respectful teaching.
Siriporn Phakdee
Lead Educator
With over fifteen years in personal finance education, Siriporn brings calm clarity to every session and makes complex ideas feel manageable.
Anucha Nakorn
Programme Coordinator
Anucha ensures that every participant feels welcomed and supported from their first enquiry through to their final session.
Kannika Wattana
Financial Planning Adviser
Kannika holds professional qualifications in financial planning and helps frame programme content within current Thai regulatory and banking contexts.
How We Work
Our Standards and Commitments
These principles shape every course we create and every interaction we have with participants.
Educational Integrity
All programme content is reviewed for accuracy against current Thai financial frameworks. We do not present speculation as fact, and we distinguish clearly between education and advice.
Privacy and Data Care
Participant details are held with care and never shared with third parties for commercial purposes. Our data handling aligns with Thai PDPA requirements.
Inclusive Learning Environment
Sessions are designed so that no question feels too basic. We actively create space for participants to speak up, revisit topics, and move at their own pace.
Clear Boundaries with Advice
When a participant's question moves into territory that requires a licensed professional, we say so clearly and help them find the right route forward.
Structured, Reviewed Materials
Every printed guide, worksheet, and recorded lesson is reviewed before each cohort to reflect current figures, rates, and practices in Thailand.
Ongoing Participant Feedback
We gather feedback after each programme and use it to refine sessions. Participants tell us what worked and what could be clearer, and we listen carefully.
Our Approach to Financial Education
Learning That Respects Where You Are
Pinkaew Group draws on the quiet craft tradition of Bo Sang — the idea that careful, patient work produces something both useful and beautiful. We apply that same idea to financial learning. Our courses do not rush. They do not assume. They begin where you are and move forward only when you feel ready.
Thailand's midlife population faces a particular set of circumstances: extended family responsibilities, a transitioning pension landscape, and often limited access to patient, plain-English financial guidance. Our programmes address these directly, using local banking examples, local costs, and local context throughout.
Each of our three programme tiers offers a different depth of engagement. Some participants join for a single introductory series. Others work through all three tiers across two years. We welcome both approaches equally and apply the same care to each.
We also maintain a deliberate distinction between education and financial advice. Our team can help you understand concepts, map out questions, and build a clearer picture of your situation. For personalised financial decisions, we always encourage working with a licensed professional — and we can help you prepare for those conversations.
Begin the Conversation
We Would Be Glad to Tell You More
Whether you have a specific question or simply want to understand which programme might suit you, we are happy to talk — with no obligation at all.
Get in Touch